Sirotstvy.net
Problem
Today, many couples and individuals who dream of becoming parents hesitate to adopt older children from orphanages. They may worry that older kids won’t accept new parents easily or that building a connection will be challenging due to the child’s age. However, adopting an older child offers a unique opportunity to create a strong family bond based on genuine gratitude, respect, and love.
Solution
To change these stereotypes, we’re creating a warm, emotional, and uplifting ad campaign that highlights how adopted older children can give back to their parents even more than expected. This campaign doesn’t just dissolve fears; it inspires a sense of warmth, showing how these children respond with love and care, becoming a source of support for their new parents. The core message: adopted children don’t just accept new parents; they care for and support them deeply.
Credits
Advertising Agency: Ogilvy Ukraine
Creative Director: Will Rust
Art Director: Igor Nechytailenko
Copywriter: Bogdan Grygorenko
Photographer: Alexander Morderer
Retouch: Mitya Prokhorov
Creative Director: Will Rust
Art Director: Igor Nechytailenko
Copywriter: Bogdan Grygorenko
Photographer: Alexander Morderer
Retouch: Mitya Prokhorov
