DRAFT
bold identity for a bold craft pub
DRAFT is a Berlin-based craft beer pub with a raw, unfiltered vibe. The branding reflects this spirit—bold, textured, and unapologetically real.
The key symbol? A grain, seamlessly woven into the typography, representing the essence of brewing and craftsmanship. The visual identity combines strong, contrasting fonts, rough textures, and a color palette inspired by beer styles—from golden lagers to deep stouts.
I developed the full brand identity, including the logo, merchandise, and marketing materials, ensuring a cohesive and recognizable presence across all touchpoints.
DRAFT is more than a pub—it’s a place for those who appreciate craft in every detail.
